The aim of Seventy7 is to bring a good vibes and good coffee to its customers, primarly based in Ballydesmond, Co. Cork.

The mission is to provide a welcoming and enjoyable environment for people to gather and savor their favourite coffee. The brand personality is intended to be fun and memorable which in turn reflects the overall brand, Sibly - where it all began.

The brand colours chosen are forest green and soft mint, inspired by their Irish surrounding landscape. They create a relaxing and inviting atmosphere that’s perfect for enjoying a cup of coffee or a sweet treat.

The typographic choices are clean and modern, with an energetic feel. The title typeface has a bold and playful aesthetic while the body typeface is clean and easy to read; the combination creates a sense of energy and fun.

The result of this brand is a warm identity which is inclusive & welcoming to the local community - that also feels bold & timeless.