Our main aim was to craft a fresh and contemporary identity for Ride Dingle, while keeping a clean and sharp style. Ride Dingle is a 120km and 55km cycle routes on the majestic Dingle Peninsula and Slea Head - Ireland’s best coastal cycle.

This concept focuses mainly around the Dingle landscape and the natural beauty of the Kerry coastline. We created an icon that depicts the land and sea, using simple geometric shapes and lines. The identity is an appreciation for the Dingle landscape.

The icon is complemented by a strong and bold sans-serif typeface. We chose a forest green colour palette with a pop of orange to give a sense of energy and dept to the identity.

Irish language is incorporated into the identity, paying homage to traditional rural Ireland and the Irish heritage in Dingle.

The result is a progressive visual identity, oriented towards practical and functional design, with a conversation between a modern, minimalist and contemporary branding that brings the logo to life, allowing it to be implemented continuously and efficiently in different digital and offline environments.