Our main aim was to craft a bold and contemporary identity for Fort I.T., while keeping a minimal and sharp style.

The company offers a full range of IT services to satisfy its clients’ needs at every stage, continually improving as products evolve and new technologies emerge.

We created a symbol based on the idea of a puzzle, two seperate pieces which create a F shape. One piece represents the problem, the other represents the solution. In order to effectively execute and complete a puzzle strategy, you need to minimize the number of incorrect, non-sensical moves and maximize your chance of success. This encapsulates Fort I.T. work ethic and reinforces it’s efficiency to get the job done in the most productive way.

The icon is complemented by a strong and bold sans-serif typeface. We chose a orange colour with some neutral shades that give a sense of energy and strength to the visual identity. A gradient is also used throughout the branding.

The result is a progressive visual identity, oriented towards practical and functional design, with a conversation between a modern, minimalist and contemporary branding that brings the logo to life, allowing it to be implemented continuously and efficiently in different digital and offline environments.

– In collaboration with Anchor Studio