Walk n’Roll was set-up as a response to Covid, the idea was to get people out and about while they were restricted to a 5k radius. The call to action is to do a 5k Your Way. Many of Crann’s clients are wheelchair users so this was a way to be inclusive to everyone.The aim of this project was to create a fun and vibrant brand identity while integrating the main Crann visual.

In response to the brief, we have created a fresh visual identity with fun and playful graphic elements to be used throughout the branding system. The main part of the logo is based around the custom letter N. This letter form was created with a wheelchair in mind, forming from the letter ‘n’ and a side profile of a wheelchair structure.

The use of curved lines continues throughout the identity, standing in as the brand’s staple identifiable element, and represents Crann’s offer ofcontinuous flow of support with no pauses or breaks. This being again shownin the stand alone logo.

The result is a progressive visual identity, oriented towards practical and functional design, with a conversation between a modern, minimalist and contemporary branding that brings the logo to life, allowing it to be implemented continuously and efficiently in different digital and offline environments.