BillGenie.ie

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Brand Identity + Web Design

Work done for Anchor Studio

Bill Genie is a free service to homes and businesses that will help save money, time and hassle year after year. 

The design combines a minimalistic illustration of a genie with a strong, confident typeface. 

Bright colours are used in the branding to make it stand out and recognisable. Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.

The main branding goal was to create a fresh, reliable and welcoming aesthetic. This is achieved by using a bright colour palette partnered with a geometric sans-serif typeface.