The identity gets its inspiration from five key charateristics: 

- Nature 
- Sustainability 
- Landscape 
- Farming 
- People 

The design combines these elements, each element represented a by ring, in a unique way. 

The design can also be seen as representing a Triskele, a well-known Celtic symbol. The Triskele features spirals representing the three domains: earth, sea and sky. It, also, subtly references a landscape bearing the mark of the sun and hills. 

The main branding goal was to create a modern and organic aesthetic. This is achieved by using a warm and earthy colour palette partnered with a strong typeface. 

– In collaboration with Anchor Studio