Siopa Uí Lúing Ventry Post Office

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Brand Identity

This design features the brands shopfront, which has become instantly recogniseable. The design uses a minalimistic approach to the shopfront while illustrating the buildings unique characteristics.

The logo captures the balance between traditional and modern, just like Siopa Uí Lúing Ventry Post Office with its rich history and modern take on a rural village shop.

The main branding goal was to create a sophisticated, natural and organic aesthetic. This is achieved by using a warm and earthy colour palette partnered with a classy typeface. The green also representing the Post Office part of the business.